American Marketing Association Programming
Connect. Inform. Advance.
2012-2013
The American Marketing Association
of St. Louis delivers great programming and seeks to promote marketing by
connecting, informing, and advancing. What that really means is that we want to
be better marketers, learn, network and grow as professionals. We set a goal to
attract over 1,000 members and guests to our programs for the year. We expect to exceeded
that mark comfortably with a full calendar. Join us.
July 1, 2012 - Golf Outing at CCGC - Our fiscal year began as we kicked off the year with our
annual golf outing at Creve Coeur Golf Course. Golfers braved temperatures over
100 degrees and others joined us for lunch-only that day.
August
16, 2012 - The Voice of the Customer - Lon Zimmerman's presentation highlights
how corporations and other organizations are finding value in Hearing the voice
of the customer. Included will be examples of ways Hearing the voice of the
customer has helped improve operations, sharpen marketing activities, and
increase customer satisfaction and retention. Also discussed will be various
methodologies being employed.
September
12, 2012 - Speed Networking at Llyweln's Pub in Webster Groves beginning at 5:30pm. Join us for
this after-hours event and meet members, guests and others interested in
connecting and advancing in your profession and your career. Bring your best
elevator speech and plenty of business cards.
September
20, 2012 – Kraftig Launch Story Executives of the William K. Busch Brewing Company want you to
know two things: They have no association with Anheuser-Busch InBev, even
though their company's namesake and chairman is a great-grandson of A-B founder
Adolphus Busch. And they are not setting out to make craft beers. William K.
"Billy" Busch and Michael J.
Brooks, Executive Advisor and partner to the company will be on hand to give
you an inside look at the brewery's success since
November 2011 product launches of Kräftig
Lager and Kräftig Light (pronounced
CREF-tig, it is German for "powerful").
October 18,
2012 - Lessons from the Unconscious for Healthcare Phil Smith,
Executive Creative Director of Prairie Dog/TCG with discuss how a growing body of evidence points to the
unconscious as a dominant influencer of consumer behavior. Yet most marketing,
particularly in healthcare, relies on traditional (conscious) qualitative
research. Based on insights from recent leaders in this marketing movement, How Customers Think, Buyology, and
The Culture Code, we
expose gaps in current practices and illustrate opportunities with work from
national brands. Join us as we expose the comical flaws in conventional focus
group research and reconsider the truths in modern marketing.
November 15, 2012 - Sports Business Jim Woodcock of Fleishman-Hillard Jim leads the FH sports
business practice which combines its global network with a seasoned point of
view forged by dozens of professionals and decades of sports industry
expertise. Senior Vice President Jim Woodcock leads Sports-related client work which
includes planning and counsel to league and team executives, representation of
ownership, crisis communications, branding, social media strategy, public
affairs, media training, and global marketing and expansion.
November 29, 2012 - SKYFALL 007 - A special
joint social event presented by the St. Louis chapters of American Marketing
Association and the Business Marketing Association at the Werhenberg Five Star Lounge and Theater in Des Peres,, MO
January 17,
2013 - Stephen Reynolds, Director of
Marketing and Player Development – Ameristar Casino. You can feel the
excitement from miles away. Beyond the kinetic, high-speed flashing lights, the
74,000 square-foot porte cochère at Ameristar Casino Resort Spa the action
inside. The stunning stained-glass skylights, 130,000-square foot casino and
the Victorian design you can get insight into the latest, most popular slot and
video poker machines, a wide variety of table games and one of the last live
poker rooms in the market. Stephen will provide insight into marketing the games, as well as the special player events
offered at Ameristar.
February 22,
2013 – Remarkable Leadership - the 52nd Annual Conference theme at Missouri History
Museum at Forest Park (Event is from 7:30 a.m. to 1:00 and includes agency
tours following). This year’s
conference is hosted by Master of Ceremonies Bill Ellis (Branding for Results).
The program will include Presentations from Andrew Grinch, Associate AD,
University of Missouri Athletic Department (rebranding the Mizzou Tigers);
Nancy Schnoebelen, Director of Advancement Communications and Barb Meyer, Vice
President Marketing and Communications (crisis communications after St. John’s
Mercy in Joplin was destroyed in a tornado in May 2011); Eliot Robia, Market
Strategist from Pixel Farm of Minneapolis (the emerging trends in Mobile
Marketing); and Keynote speaker Kevin Eikenberry, author of Remarkable
Leadership.
March 21,
2013 - Elizabeth Frantz, Social Media
Editor at Better Homes and Gardens will be our speaker. Better
Homes and Gardens, the magazine, is still read by more 7.5 million
people. Our March speaker will share with us how the brand that began in 1922
is responding to the digital age in a big way. If you are interested in
cooking, gardening, crafts, healthy living, decorating, entertaining or just
want to hear about a remarkable brand and where it is headed, don’t miss this
special event.
April 19, 2013 – Pew
State of the Media report and
panel discussion at UMSL/WMU facility on Grand (next to channel 9 ad around the
corner from the Fabulous Fox Theater). In addition to this exciting venue the
format will be an afternoon function from 4:30-6:30 p.m. This is a special
joint presentation of the St. Louis Chapters of the American Marketing
Association (AMA) and Public Relations Society of America (PRSA)
May 16, 2013 – Jim
Holbrook. Executive Vice President of Marketing, Post Holdings Post is a leading manufacturer, marketer and distributor of
branded ready-to-eat cereals. Post has leveraged the strength of its brands, category expertise,
and over a century of institutional knowledge to create a diverse portfolio of
cereals that enhance the lives of consumers, bringing quality foods to the breakfast table since the company's founding in 1897. Post's portfolio of
brands includes diverse offerings such as Honey Bunches of Oats®, Pebbles®,
Post Selects®, Great Grains®, Spoon Size® Shredded Wheat, Post® Raisin Bran,
Grape-Nuts®, and Honeycomb®.
Save the dates and register
on line at www.ama-stl.org. Programs are
the third Thurday of each month. April event with PRSA starts at 4:30 at UMSL venue on Grand Avene (adjacent to channel 9).
