August
16, 2012 - The Voice of the Customer - Lon Zimmerman's presentation highlighted
how corporations and organizations are finding value by listening to the
customer. He included examples of ways it helps improve operations, sharpen
marketing activities, increase customer satisfaction, various methodologies for
gathering data and conducting research. 74 attended this event in August.
September
12, 2012 - Speed Networking at Llyweln's Pub in Webster Groves began at 5:30 p.m. This after-hours
event of meeting offered members, guests and others interested in connecting
and advancing their profession and/or career. “Bring your best elevator speech
and plenty of business cards.” 50 people
participated in this event.
September
20, 2012 – Kraftig Launch Story Executives of the William K. Busch Brewing Company want you to
know two things: They have no association with Anheuser-Busch InBev, even
though their company's namesake and chairman is a great-grandson of A-B founder
Adolphus Busch. And they are not setting out to make craft beers. William K.
"Billy" Busch and Michael J.
Brooks, Executive Advisor and partner to the company were on hand to give an
inside look at the brewery's success since it the November
2011 product launches of Kräftig
Lager and Kräftig Light (pronounced
CREF-tig, it is German for "powerful"). 74 attended this event.
October 18,
2012 - Lessons from the Unconscious Mind for Healthcare Marketers Phil Smith,
Executive Creative Director of Prairie Dog/TCG discussed how a growing body of evidence pointing to
the unconscious as a dominant influencer of consumer behavior. Yet most
marketing, particularly in healthcare, rely on traditional (conscious)
qualitative research. Based on insights from recent leaders in this marketing
movement, How Customers Think, Buyology,
and The Culture Code, he
exposed gaps in current practices and illustrated opportunities with work from
national brands. “Join us as we expose the comical flaws in conventional focus
group research and reconsider the truths in modern marketing.” 62
attended this event.
October 26, 2012 – Marketing Research SIG Wally Balden, Delve - The first presentation meeting of the St. Louis AMA
featured Wally Balden, Managing Director of Online Research for Delve, a marketing research firm based in St.
Louis. Mr. Belden presented how to use
online marketing research tools to address shortcomings of more traditional
marketing research tools. Mr. Belden
discussed how mobile research capabilities can provide feedback at any time
from anyplace. 22 people attended this
event.
November 15, 2012 - Sports Business Jim Woodcock of Fleishman-Hillard Jim leads the FH sports
business practice which combines its global network with a seasoned point of
view forged by dozens of professionals and decades of sports industry
expertise. Senior Vice President Jim Woodcock leads Sports-related client work which
includes planning and counsel to league and team executives, representation of
ownership, crisis communications, branding, social media strategy, public
affairs, media training, and global marketing and expansion. 46 attended this
event.
November 29, 2012 - SKYFALL 007 - A special
joint networking and social event presented by the St. Louis chapters of
American Marketing Association and the Business Marketing Association at the Werhenberg Five Star Lounge and Theater
in Des Peres,, MO members and guests gathered to enjoy the lastest Bond
film. 50 people attended this exclusive event in the 5 star lounge and upscale
theater experience.
January 17,
2013 - Stephen Reynolds, Director of
Marketing and Player Development – Ameristar Casino. You can feel the
excitement from miles away. Beyond the kinetic, high-speed flashing lights, the
74,000 square-foot porte cochère at Ameristar Casino Resort Spa the action
inside. The stunning stained-glass skylights, 130,000-square foot casino and
the Victorian design you can get insight into the latest, most popular slot and
video poker machines, a wide variety of table games and one of the last live
poker rooms in the market. Stephen provided insight into marketing the games,
as well as the special player events offered at Ameristar. He also shared the
strategy behind the advertising for Ameristar. 50 attended this event.
January 25, 2013 – Marketing Research SIG Megg Withinton, President of Aspect Market
Intelligence, gave a presentation of
what the purpose of intel is and what it entails. Ms. Withinton
discussed how competitive intelligence and traditional marketing
research come into play. We also had a
discussion among the attendees how what competitive intelligence tools they use
and how they use them. 24 people
attended this event.
February 22,
2013 – Remarkable Leadership - the 52nd Annual Conference theme at Missouri History
Museum at Forest Park (Event is from 7:30 a.m. to 1:00 and includes company tours
of Group 360, Lockerdome, Stealth Creative and Manifest Digital – formerly 4orce). Master of Ceremonies, Bill Ellis
(Branding for Results) hosted the morning sessions. The program included presentations
from Andrew Grinch, Associate AD, University of Missouri Athletic Department
(rebranding the Mizzou Tigers as they enter the SEC); Nancy Schnoebelen,
Director of Advancement Communications and Barb Meyer, Vice President Marketing
and Communications (crisis communications after St. John’s Mercy in Joplin was
destroyed in a tornado in May 2011); Eliot Robia, Market Strategist from Pixel
Farm of Minneapolis (the emerging trends in Social Media); and Keynote speaker
Kevin Eikenberry, author of Remarkable Leadership. Lunch and breakout
round-table opportunities will be in meeting room adjacent to the Lee
Auditorium immediately following the keynote speaker. 100 people attended this
event in spite of difficult weather conditions.
March 21,
2013 - Elizabeth Frantz, Social Media
Editor at Better Homes and Gardens, our speaker from Better Homes
and Gardens, the magazine, which is still read by more 7.5 million people.
Our March speaker shared with us how the brand that began in 1922 is responding
to the digital age in a big way. “If you are interested in cooking, gardening,
crafts, healthy living, decorating, entertaining or just want to hear about a
remarkable brand and where it is headed, don’t miss this special event.” 54
attended this event.
April 18, 2013 – Pew
State of the Media report with
Amy Mitchell (acting director) and panel (Jim Steward, DICOM; Denise Bentele,
Common Ground; Jill Gainer) at UMSL/WMU facility on Olive next to channel 9 and
around the corner from the Fabulous Fox Theater. Afternoon function from
4:30-6:30 p.m. - a special joint presentation of the St. Louis Chapters of the
American Marketing Association (AMA) and Public Relations Society of America
(PRSA) 110 attended this event.
April 26, 2013 – Marketing Research SIG Sean Jordan, Research Director of The
Research and Planning Group, used
examples of comic book superheroes and how they join forces to introduce how
marketing researchers can combine qualitative and quantitative to increase the
effectiveness of their research. Mr.
Jordan presented how individually quant and qual have different strengths and
weaknesses. By showing examples of how
The Research and Planning Group combined the two methods to increase the
effectiveness of the research. 10 people attended this
event.
May 16, 2013 – Dan
Curran of Manifest Digital will stood in for Jim Holbrook. Executive Vice President of Marketing, Post
Holdings Post is a
leading manufacturer, marketer and distributor of branded ready-to-eat
cereals.Post has leveraged the strength of its brands, category expertise, and
over a century of institutional knowledge to create a diverse portfolio of
cereals that enhance the lives of consumers, bringing quality foods to the
breakfast table since the company's founding in 1897. Post's portfolio of
brands includes diverse offerings such as Honey Bunches of Oats®, Pebbles®,
Post Selects®, Great Grains®, Spoon Size® Shredded Wheat, Post® Raisin Bran,
Grape-Nuts®, and Honeycomb®. 75 attended this event.
June 20, 2013 – LockerDome founder Gabe Lozano – LockerDome is social media for your
sports life and has more than 8 million users and counting. CEO Gabe Lozano started out building websites for amateur and
youth sports leagues. His company, LockerDome, eventually captured the interest
of St. Louis investors like Jim McKelvey, the co-founder of mobile payment
Square, Jack Dorsey, Twiter co-founder and a few others and In 2013 LockerDome
established an advertising partnership with USA Today. LockerDome is an amazing
story of success in St. Louis. 75 attended this event.
July 5, 2013 - Golf Outing at CCGC - Our new fiscal year begins as we kicked off the year
with our annual golf outing at Creve Coeur Golf Course. Sponsors include
Creatives-on-Call, iDream Solutions, MarketVolt and Sandbox Creative. $40 pays
for a full afternoon that includes lunch, golf (nine holes), cart and prizes.
Lunch begins at 11:30, shotgun start at 12:30 p.m. Golfer or not, guests and
members are also invited to an awards ceremony and networking event at
MarketVolt beginning at approximately 4:00 p.m. 40 golfers an 15 guests for
lunch and/or post round awards reception.
August
15, 2013 – Biz Library’s Chris Osborne – VP of Marketing Chris Osborn
will present Biz Library solutions to training on workplace training and
development. BizLibrary is a leading provider of comprehensive
learning and talent management solutions specifically designed for small and
mid-sized organizations. The award-winning online content libraries include
streaming videos, interactive e-learning courses, custom courses, reference
materials and e-books. Additionally, cloud-hosted LMS, Performance Management
and Social Learning applications help organizations streamline and simplify
important talent management processes. 90+ estimated attendance.
