My brother is a commercial photographer. But, more
importantly, he is a guy who has adjusted to the recent developments in
marketing both his business and the nature of his practice. He studied
photography at the University of Dayton in Ohio. He sharpened his skills,
working for our father’s design studio which offered services related to art,
advertising and photography. Dan always had an interest and affinity for
technology. So when he took his talents to New York City he became very
proficient in offering photography ready for publication. Sotheby’s Auction
House discovered Dan Morgan as a resource for quality, high volume production
of everything from rare books, fine art to artifacts that would be offered for
sale at auction. He worked in the Big Apple for nearly a decade (and still has
clients in the Northeast), But he returned to his beloved Cleveland, Ohio
because it was where he and his wife, Annette were comfortable calling
home.
Along the way Dan realized that managing a database
of friends, customers and prospects was worth cultivating. So to engage this
growing audience, he developed an ongoing program called JPEG of the WEEK. On a
weekly basis, Dan shares a photograph. (AND has been doing so for more than a
dozen years!) He is also active in other
social media channels such as facebook, twitter and via instagram. He has been
a guest blogger. He actively supports emerging artists in and around Northeast
Ohio.
Dan knows how to leverage networking and interacts in a way
that builds relationships. If you know Dan, chances are he has found a way to
engage you over time. It reinforces his brand and puts him top-of-mind with
those who may have a need for a professional photographer. Dan interacts in a
way that feels more personal to users than conventional methods of outbound marketing &
advertising.
Every week Dan Morgan sends out a recent image -- commercial, editorial or fine art. For more information visit: aboutdanmorgan.com or E-mail Dan to be added to his special JPEG of the WEEK distribution list (rex@straightshooter.com).
No comments:
Post a Comment