Marketing Marketing

The premiere organization in Saint Louis for advancing the study and practice of marketing as a professional discipline is the American Marketing Association. Membership in the Saint Louis chapter is a powerful way to join forces in thought leadership and get connected with more than 30,000 individuals who work, teach and study marketing.

This is an age of dramatic shifts in the professional practice of what used to be summarized in broad terms as managing the 4Ps (Product, Promotion, Price and Place) with Madison Avenue advertising guiding post-war industrial age manufacturers. The goal was to convince mass market consumers with a unique selling proposition. The battle often was among brands seeking to differentiate and win market share. Advertising legend David Ogilvy once said: “The consumer isn’t a moron, she is your wife”.

       

Marketers today must be digital savvy, read metrics and have a comfort level with big data. Today’s marketer must be entrepreneurial in a region that is now much less about being home to Fortune 500 headquarters and more about being tech incubator for ventures that are likely to radically reinvent business segments. And they will need to be successful swimming in a sea of social media turbulence.

Change is good. But it is happening faster than ever. You need to be plugged in. Here’s how:

Programming – a moveable feast of topics that serve up take-away nuggets that will serve you and your company in everything from insights to practical applications. Programs range from monthly topical luncheons to special interest groups to networking opportunities. Be a part of the conversation.

Thought Leadership – AMA is proud of its place as the world’s largest association of marketers. AMA.ORG is a gateway to a wealth of information. The resource is even more powerful if you are member. AMA hosts annual conferences that are outstanding opportunities for professional development.  It takes effort to be the smartest in the room.

Marketing Leadership – Wisdom doesn’t live exclusively in major metropolitan areas, ivy league classrooms or in giant corporate boardrooms. Declare yourself a marketing leader by participating in AMA Saint Louis chapter programs and events. (Visit ama-stl.org for details). Join AMA and connect with 30,000 marketers in the U.S., Canada, Mexico and around the world. (See details at ama.org)