Marketing Club president Amber Daniels did an artful
job, as moderator, including each of the eight panelists: Alison Boland
(Purina), Elizbeth Ledbetter (Creative Group), Angela Marino (United Way), Nick
Sylvia (Anheuser Busch), Sarah Dalton (Nolan Investment), Steve Bauer
(Fleishman-Hillard), Travis Estes (Saint Louis Symphony) and Wes Morgan (Morgan
Studio/East).
Questions included probes of: a good academic
breakdown of traditional vs digital content; learning digital/social media
skills; staying current; mobile and the next disruptor; breaking down silos
between creative, PR, customer relations, development, etc; marketing as
service; leveraging influencers;
and how brands earn trust. The panel is rich in diverse backgrounds/experience.
They came prepared to share insights and have been well briefed by UMSL
organizers from the marketing club.
The Summit Lounge in the J.C. Penney conference center
was converted into a lively venue with about 100 people in the room on a
Wednesday afternoon from 5:00 to 7:00 pm. (April 17, 2018). A streaming of the
panel is posted for students and others to view and review. This event is part of what Professor
Perry Drake defines as a mission in the College of Business to help students build
personal brands, shape careers, futures, and provide access through networking
opportunities, with speakers and companies.
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