The American Marketing Association of St. Louis wants to deliver great programming and seeks to promote marketing by connecting, informing, and advancing. What that really means is that we want to be better marketers, learn, network and grow as professionals. Our fiscal year began July 1 and we kicked off the year with our annual golf outing at Creve Coeur Golf Course. We hope you will mark your calendar and plan on joining us at these upcoming events.
The Voice of the Customer - August 16, 2012 Lon Zimmerman's presentation highlights how corporations and other organizations are finding value in hearing the voice of the customer. Included will be examples of ways hearing the voice of the customer has helped improve operations, sharpen marketing activities, and increase customer satisfaction and retention. Also discussed will be various research methodologies being employed.
Kraftig Launch – September 20, 2012 Executives of the William K. Busch Brewing Company want you to know two things: They have no association with Anheuser-Busch InBev, even though their company's namesake and chairman is a great-grandson of A-B founder Adolphus Busch. And they are not setting out to make craft beers. William K. "Billy" Busch and his management team hammered home those points during the unveiling of their brewery's flagship brands, Kräftig Lager and Kräftig Light in November of 2011. Busch wants his brewery, like A-B, to be a major player in the beer market. Kräftig Lager and Kräftig Light (pronounced CREF-tig, it is German for "powerful").
Lessons from the Unconscious for Healthcare – October 18, 2012 Phil Smith, Executive Creative Director of Prairie Dog/TCG with discuss how a growing body of evidence points to the unconscious as a dominant influencer of consumer behavior. Yet most marketing, particularly in healthcare, relies on traditional (conscious) qualitative research. Based on insights from recent leaders in this marketing movement, How Customers Think, Buyology, and The Culture Code, we expose gaps in current practices and illustrate opportunities with work from national brands. Join us as we expose the comical flaws in conventional focus group research and reconsider the truths in modern marketing.
Save the dates and register on line at www.ama-stl.org. August, September and October programs are the third Thurday of each month and scheduled for luncheon format Maggiano’s restaurant on the Boulevard across from the Galleria.