Monday, December 3, 2012

Get with the Program

American Marketing Association Programming
Connect. Inform. Advance.


The American Marketing Association of St. Louis delivers great programming and seeks to promote marketing by connecting, informing, and advancing. What that really means is that we want to be better marketers, learn, network and grow as professionals. We set a goal to attract over 1,000 members and guests to our programs for the year. We expect to exceeded that mark comfortably with a full calendar. Join us. 

July 1, 2012 - Golf Outing at CCGC - Our fiscal year began as we kicked off the year with our annual golf outing at Creve Coeur Golf Course. Golfers braved temperatures over 100 degrees and others joined us for lunch-only that day.  

August 16, 2012 - The Voice of the Customer - Lon Zimmerman's presentation highlights how corporations and other organizations are finding value in Hearing the voice of the customer. Included will be examples of ways Hearing the voice of the customer has helped improve operations, sharpen marketing activities, and increase customer satisfaction and retention. Also discussed will be various methodologies being employed.

September 12, 2012 - Speed Networking  at Llyweln's Pub in Webster Groves beginning at 5:30pm. Join us for this after-hours event and meet members, guests and others interested in connecting and advancing in your profession and your career. Bring your best elevator speech and plenty of business cards.    

September 20, 2012 – Kraftig Launch Story Executives of the William K. Busch Brewing Company want you to know two things: They have no association with Anheuser-Busch InBev, even though their company's namesake and chairman is a great-grandson of A-B founder Adolphus Busch. And they are not setting out to make craft beers. William K. "Billy" Busch and Michael J. Brooks, Executive Advisor and partner to the company will be on hand to give you an inside look at the brewery's success since November 2011 product launches of Kräftig Lager and Kräftig Light  (pronounced CREF-tig, it is German for "powerful").

October 18, 2012 - Lessons from the Unconscious for Healthcare Phil Smith, Executive Creative Director of Prairie Dog/TCG with discuss how a growing body of evidence points to the unconscious as a dominant influencer of consumer behavior. Yet most marketing, particularly in healthcare, relies on traditional (conscious) qualitative research. Based on insights from recent leaders in this marketing movement, How Customers Think, Buyology, and The Culture Code, we expose gaps in current practices and illustrate opportunities with work from national brands. Join us as we expose the comical flaws in conventional focus group research and reconsider the truths in modern marketing.

November 15, 2012 - Sports Business Jim Woodcock of Fleishman-Hillard Jim leads the FH sports business practice which combines its global network with a seasoned point of view forged by dozens of professionals and decades of sports industry expertise. Senior Vice President Jim Woodcock leads Sports-related client work which includes planning and counsel to league and team executives, representation of ownership, crisis communications, branding, social media strategy, public affairs, media training, and global marketing and expansion.

November 29, 2012 - SKYFALL 007 - A special joint social event presented by the St. Louis chapters of American Marketing Association and the Business Marketing Association at the Werhenberg Five Star Lounge and Theater in Des Peres,, MO

January 17, 2013 - Stephen Reynolds, Director of Marketing and Player Development – Ameristar Casino. You can feel the excitement from miles away. Beyond the kinetic, high-speed flashing lights, the 74,000 square-foot porte cochère at Ameristar Casino Resort Spa the action inside. The stunning stained-glass skylights, 130,000-square foot casino and the Victorian design you can get insight into the latest, most popular slot and video poker machines, a wide variety of table games and one of the last live poker rooms in the market. Stephen will provide insight into marketing the  games, as well as the special player events offered at Ameristar.

February 22, 2013 – Remarkable Leadership - the 52nd Annual Conference theme at Missouri History Museum at Forest Park (Event is from 7:30 a.m. to 1:00 and includes agency tours following). This year’s conference is hosted by Master of Ceremonies Bill Ellis (Branding for Results). The program will include Presentations from Andrew Grinch, Associate AD, University of Missouri Athletic Department (rebranding the Mizzou Tigers); Nancy Schnoebelen, Director of Advancement Communications and Barb Meyer, Vice President Marketing and Communications (crisis communications after St. John’s Mercy in Joplin was destroyed in a tornado in May 2011); Eliot Robia, Market Strategist from Pixel Farm of Minneapolis (the emerging trends in Mobile Marketing); and Keynote speaker Kevin Eikenberry, author of Remarkable Leadership. 

March 21, 2013 - Elizabeth Frantz, Social Media Editor at Better Homes and Gardens will be our speaker. Better Homes and Gardens, the magazine, is still read by more 7.5 million people. Our March speaker will share with us how the brand that began in 1922 is responding to the digital age in a big way. If you are interested in cooking, gardening, crafts, healthy living, decorating, entertaining or just want to hear about a remarkable brand and where it is headed, don’t miss this special event.

April 19, 2013 – Pew State of the Media report and panel discussion at UMSL/WMU facility on Grand (next to channel 9 ad around the corner from the Fabulous Fox Theater). In addition to this exciting venue the format will be an afternoon function from 4:30-6:30 p.m. This is a special joint presentation of the St. Louis Chapters of the American Marketing Association (AMA) and Public Relations Society of America (PRSA)

May 16, 2013 – Jim Holbrook. Executive Vice President of Marketing, Post Holdings Post is a leading manufacturer, marketer and distributor of branded ready-to-eat cereals. Post has leveraged the strength of its brands, category expertise, and over a century of institutional knowledge to create a diverse portfolio of cereals that enhance the lives of consumers, bringing quality foods to the breakfast table since the company's founding in 1897. Post's portfolio of brands includes diverse offerings such as Honey Bunches of Oats®, Pebbles®, Post Selects®, Great Grains®, Spoon Size® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, and Honeycomb®.

Save the dates and register on line at Programs are the third Thurday of each month. April event with PRSA starts at 4:30 at UMSL venue on Grand Avene (adjacent to channel 9). 


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