Thursday, March 14, 2013

Think Like a Marketer

Your organizational success hinges on doing a lot of things right. Of course, an important part of the equation must be finding a proven formula to propel your marketing and business development efforts. How you approach this part of your challenge begins with your vision for growth.
My career is based on a foundation of education followed by New York full-service advertising agency experience and leadership roles in west, southeast and mid-western regions of the country. Assignments have included consumer packaged goods, kids’ marketing, promotional planning, implementation, aspects of new product development and launches. I have served in chief marketing officer roles as vice president of marketing and corporate communications director for significant leading A/E/C firms and as global communications director for a metal welding and cutting hard goods manufacturer. Upon reflection, I keep coming back to the notion of the planning, designing and execution of marketing communications.
So I founded a firm dedicated to helping companies with planning, design and execution of sustainable strategic marketing communications programs. Morgan Studio/East has enjoyed a measure of success. Highlights of this venture include a successful new product launch to HVAC industry, a trade and editorial support program for a food color ingredient manufacturer, a systematic direct marketing effort targeting healthcare decision-makers and projects ranging from strategy to copy writing/press releases.
Ultimately my message is pretty simple. Think like a marketer. You have to get outside your day to day operations and find a way to be objective about what you offer the world. Sometimes it takes an outside agent. (I will resist the temptation to make a shameless plug here BUT I will give you a huge hint. The world is full of very talented and smart people who can help you understand your positioning, competitive landscape, market potential and offer creativity you simply cannot get in a vacuum.)

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