The 2013 Local Consumer Review Survey by Myles Anderson of BrightLocal recently published on SearchEngineLand among other findings:
- Far more people state that they trust online reviews as much or more than personal recommendations.
- The trust in online reviews is growing.
- Consumers are viewing far fewer reviews before making their buying decisions.
- So you might conclude: It's more critical than ever to manage your online reputation, since people are reading fewer reviews, and basing decisions on them.
As an interesting coincidence, an online publisher called me from an industry association that very afternoon to ask me if I could contribute an article to advise members of a distributor network how to manage their online reputation. As it happens, this industry association had identified this topic out of necessity as members have found themselves victims of newly empowered (and unfiltered) online reviewers.
Something to think about. Your communication strategies need to include the digital and online realities. The sources will vary as will the quality and trustworthiness. How will you manage your online reputation?