Sunday, April 22, 2018

UMSL PANEL – The Future of Marketing 2018


Marketing Club president Amber Daniels did an artful job, as moderator, including each of the eight panelists: Alison Boland (Purina), Elizbeth Ledbetter (Creative Group), Angela Marino (United Way), Nick Sylvia (Anheuser Busch), Sarah Dalton (Nolan Investment), Steve Bauer (Fleishman-Hillard), Travis Estes (Saint Louis Symphony) and Wes Morgan (Morgan Studio/East).

Questions included probes of: a good academic breakdown of traditional vs digital content; learning digital/social media skills; staying current; mobile and the next disruptor; breaking down silos between creative, PR, customer relations, development, etc; marketing as service;       leveraging influencers; and how brands earn trust. The panel is rich in diverse backgrounds/experience. They came prepared to share insights and have been well briefed by UMSL organizers from the marketing club.

The Summit Lounge in the J.C. Penney conference center was converted into a lively venue with about 100 people in the room on a Wednesday afternoon from 5:00 to 7:00 pm. (April 17, 2018). A streaming of the panel is posted for students and others to view and review. This event is part of what Professor Perry Drake defines as a mission in the College of Business to help students build personal brands, shape careers, futures, and provide access through networking opportunities, with speakers and companies.  

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