Tuesday, July 9, 2013

AMA STL Program Recap 2012-13

This has been a year of diverse programming. In addition to the programming listed here, we implemented a Research Special Interest Group (SIG), Business to Business Social Media Special Interest Group and continue to support the St. Charles sub-chapter activities. We hosted a New Member Breakfast. We also cooperated in joint efforts in St. Louis chapters with  two other professional associations - the Business Marketing Association (BMA) for our holiday event/screening of SKYFALL 007 and our April joint program with the Public Relations Society of American (PRSA). The American Marketing Association of St. Louis delivers great programming and seeks to promote marketing by connecting, informing, and advancing. What that really means is that we want to be better marketers, learn, network and grow as professionals. We set a goal to attract over 1,000 members and guests to our programs for the year.  

July 1, 2012 - Golf Outing at CCGC - Our fiscal year began as we kicked off the year with our annual golf outing at Creve Coeur Golf Course. Golfers braved temperatures over 100 degrees and others joined us for lunch-only that day. 30 Golfers.  

August 16, 2012 - The Voice of the Customer - Lon Zimmerman's presentation highlighted how corporations and organizations are finding value by listening to the customer. He included examples of ways it helps improve operations, sharpen marketing activities, increase customer satisfaction, various methodologies for gathering data and conducting research. 74 attended this event in August.

September 12, 2012 - Speed Networking at Llyweln's Pub in Webster Groves began at 5:30 p.m. This after-hours event of meeting offered members, guests and others interested in connecting and advancing their profession and/or career. “Bring your best elevator speech and plenty of business cards.”  50 people participated in this event.   
September 20, 2012 – Kraftig Launch Story Executives of the William K. Busch Brewing Company want you to know two things: They have no association with Anheuser-Busch InBev, even though their company's namesake and chairman is a great-grandson of A-B founder Adolphus Busch. And they are not setting out to make craft beers. William K. "Billy" Busch and Michael J. Brooks, Executive Advisor and partner to the company were on hand to give an inside look at the brewery's success since it the November 2011 product launches of Kräftig Lager and Kräftig Light  (pronounced CREF-tig, it is German for "powerful"). 74 attended this event.
October 18, 2012 - Lessons from the Unconscious Mind for Healthcare Marketers Phil Smith, Executive Creative Director of Prairie Dog/TCG discussed how a growing body of evidence pointing to the unconscious as a dominant influencer of consumer behavior. Yet most marketing, particularly in healthcare, rely on traditional (conscious) qualitative research. Based on insights from recent leaders in this marketing movement, How Customers Think, Buyology, and The Culture Code, he exposed gaps in current practices and illustrated opportunities with work from national brands. “Join us as we expose the comical flaws in conventional focus group research and reconsider the truths in modern marketing.” 62 attended this event.

October 26, 2012 – Marketing Research SIG  Wally Balden, Delve - The first presentation meeting of the St. Louis AMA featured Wally Balden, Managing Director of Online Research for Delve,  a marketing research firm based in St. Louis.  Mr. Belden presented how to use online marketing research tools to address shortcomings of more traditional marketing research tools.  Mr. Belden discussed how mobile research capabilities can provide feedback at any time from anyplace.  22 people attended this event. 

November 15, 2012 - Sports Business Jim Woodcock of Fleishman-Hillard Jim leads the FH sports business practice which combines its global network with a seasoned point of view forged by dozens of professionals and decades of sports industry expertise. Senior Vice President Jim Woodcock leads Sports-related client work which includes planning and counsel to league and team executives, representation of ownership, crisis communications, branding, social media strategy, public affairs, media training, and global marketing and expansion. 46 attended this event.

November 29, 2012 - SKYFALL 007 - A special joint networking and social event presented by the St. Louis chapters of American Marketing Association and the Business Marketing Association at the Werhenberg Five Star Lounge and Theater in Des Peres,, MO members and guests gathered to enjoy the lastest Bond film. 50 people attended this exclusive event in the 5 star lounge and upscale theater experience.

January 17, 2013 - Stephen Reynolds, Director of Marketing and Player Development – Ameristar Casino. You can feel the excitement from miles away. Beyond the kinetic, high-speed flashing lights, the 74,000 square-foot porte cochère at Ameristar Casino Resort Spa the action inside. The stunning stained-glass skylights, 130,000-square foot casino and the Victorian design you can get insight into the latest, most popular slot and video poker machines, a wide variety of table games and one of the last live poker rooms in the market. Stephen provided insight into marketing the games, as well as the special player events offered at Ameristar. He also shared the strategy behind the advertising for Ameristar. 50 attended this event.

January 25, 2013 – Marketing Research SIG  Megg Withinton, President of Aspect Market Intelligence, gave a presentation of what the purpose of intel is and what it entails.  Ms. Withinton  discussed how competitive intelligence and traditional marketing research come into play.  We also had a discussion among the attendees how what competitive intelligence tools they use and how they use them.  24 people attended this event.

February 22, 2013 – Remarkable Leadership - the 52nd Annual Conference theme at Missouri History Museum at Forest Park (Event is from 7:30 a.m. to 1:00 and includes company tours of Group 360, Lockerdome, Stealth Creative and Manifest Digital – formerly 4orce). Master of Ceremonies, Bill Ellis (Branding for Results) hosted the morning sessions. The program included presentations from Andrew Grinch, Associate AD, University of Missouri Athletic Department (rebranding the Mizzou Tigers as they enter the SEC); Nancy Schnoebelen, Director of Advancement Communications and Barb Meyer, Vice President Marketing and Communications (crisis communications after St. John’s Mercy in Joplin was destroyed in a tornado in May 2011); Eliot Robia, Market Strategist from Pixel Farm of Minneapolis (the emerging trends in Social Media); and Keynote speaker Kevin Eikenberry, author of Remarkable Leadership. Lunch and breakout round-table opportunities will be in meeting room adjacent to the Lee Auditorium immediately following the keynote speaker. 100 people attended this event in spite of difficult weather conditions.

March 21, 2013 - Elizabeth Frantz, Social Media Editor at Better Homes and Gardens, our speaker from Better Homes and Gardens, the magazine, which is still read by more 7.5 million people. Our March speaker shared with us how the brand that began in 1922 is responding to the digital age in a big way. “If you are interested in cooking, gardening, crafts, healthy living, decorating, entertaining or just want to hear about a remarkable brand and where it is headed, don’t miss this special event.” 54 attended this event.

April 18, 2013 – Pew State of the Media report with Amy Mitchell (acting director) and panel (Jim Steward, DICOM; Denise Bentele, Common Ground; Jill Gainer) at UMSL/WMU facility on Olive next to channel 9 and around the corner from the Fabulous Fox Theater. Afternoon function from 4:30-6:30 p.m. - a special joint presentation of the St. Louis Chapters of the American Marketing Association (AMA) and Public Relations Society of America (PRSA) 110 attended this event.

April 26, 2013 – Marketing Research SIG  Sean Jordan, Research Director of The Research and Planning Group, used examples of comic book superheroes and how they join forces to introduce how marketing researchers can combine qualitative and quantitative to increase the effectiveness of their research.   Mr. Jordan presented how individually quant and qual have different strengths and weaknesses.  By showing examples of how The Research and Planning Group combined the two methods to increase the effectiveness of the research. 10 people attended this event.

May 16, 2013 – Dan Curran of Manifest Digital will stood in for Jim Holbrook. Executive Vice President of Marketing, Post Holdings Post is a leading manufacturer, marketer and distributor of branded ready-to-eat cereals.Post has leveraged the strength of its brands, category expertise, and over a century of institutional knowledge to create a diverse portfolio of cereals that enhance the lives of consumers, bringing quality foods to the breakfast table since the company's founding in 1897. Post's portfolio of brands includes diverse offerings such as Honey Bunches of Oats®, Pebbles®, Post Selects®, Great Grains®, Spoon Size® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, and Honeycomb®. 75 attended this event.

June  20, 2013 – LockerDome founder Gabe Lozano – LockerDome is social media for your sports life and has more than 8 million users and counting. CEO Gabe Lozano started out building websites for amateur and youth sports leagues. His company, LockerDome, eventually captured the interest of St. Louis investors like Jim McKelvey, the co-founder of mobile payment Square, Jack Dorsey, Twiter co-founder and a few others and In 2013 LockerDome established an advertising partnership with USA Today. LockerDome is an amazing story of success in St. Louis. 75 attended this event.

July 5, 2013 - Golf Outing at CCGC - Our new fiscal year begins as we kicked off the year with our annual golf outing at Creve Coeur Golf Course. Sponsors include Creatives-on-Call, iDream Solutions, MarketVolt and Sandbox Creative. $40 pays for a full afternoon that includes lunch, golf (nine holes), cart and prizes. Lunch begins at 11:30, shotgun start at 12:30 p.m. Golfer or not, guests and members are also invited to an awards ceremony and networking event at MarketVolt beginning at approximately 4:00 p.m. 40 golfers an 15 guests for lunch and/or post round awards reception.

August 15, 2013 Biz Library’s Chris Osborne  VP of Marketing Chris Osborn will present Biz Library solutions to training on workplace training and development. BizLibrary is a leading provider of comprehensive learning and talent management solutions specifically designed for small and mid-sized organizations. The award-winning online content libraries include streaming videos, interactive e-learning courses, custom courses, reference materials and e-books. Additionally, cloud-hosted LMS, Performance Management and Social Learning applications help organizations streamline and simplify important talent management processes. 90+ estimated attendance.  


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