This has been a year of diverse programming. In
addition to the programming listed here, we implemented a Research Special
Interest Group (SIG), Business to Business Social Media Special Interest Group
and continue to support the St. Charles sub-chapter activities. We hosted a New
Member Breakfast. We also cooperated in joint efforts in St. Louis chapters
with two other professional associations
- the Business Marketing Association (BMA) for our holiday event/screening of
SKYFALL 007 and our April joint program with the Public Relations Society of
American (PRSA). The
American Marketing Association of St. Louis delivers great programming and
seeks to promote marketing by connecting,
informing, and advancing. What that really means is that we want to be
better marketers, learn, network and grow as professionals. We set a goal to
attract over 1,000 members and guests to our programs for the year.
September 20, 2012 – Kraftig Launch Story Executives of the William K. Busch Brewing Company want you to know two things: They have no association with Anheuser-Busch InBev, even though their company's namesake and chairman is a great-grandson of A-B founder Adolphus Busch. And they are not setting out to make craft beers. William K. "Billy" Busch and Michael J. Brooks, Executive Advisor and partner to the company were on hand to give an inside look at the brewery's success since it the November 2011 product launches of Kräftig Lager and Kräftig Light (pronounced CREF-tig, it is German for "powerful"). 74 attended this event.
October 18, 2012 - Lessons from the Unconscious Mind for Healthcare Marketers Phil Smith, Executive Creative Director of Prairie Dog/TCG discussed how a growing body of evidence pointing to the unconscious as a dominant influencer of consumer behavior. Yet most marketing, particularly in healthcare, rely on traditional (conscious) qualitative research. Based on insights from recent leaders in this marketing movement, How Customers Think, Buyology, and The Culture Code, he exposed gaps in current practices and illustrated opportunities with work from national brands. “Join us as we expose the comical flaws in conventional focus group research and reconsider the truths in modern marketing.” 62 attended this event.
March 21, 2013 - Elizabeth Frantz, Social Media Editor at Better Homes and Gardens, our speaker from Better Homes and Gardens, the magazine, which is still read by more 7.5 million people. Our March speaker shared with us how the brand that began in 1922 is responding to the digital age in a big way. “If you are interested in cooking, gardening, crafts, healthy living, decorating, entertaining or just want to hear about a remarkable brand and where it is headed, don’t miss this special event.” 54 attended this event.